DATE
1 Mart 2025
CLIENT
Anima Istanbul/Vodafone
CATAGORIES
CGI Production, Commercial Film,
Digital Character Design,
Sports & Technology
TAGS
vodafone, CGI, 3D scanning, digital twin, unreal engine, atlasspace
Vodafone Advertising Movie
INTRODUCTION
This commercial, produced by Anima İstanbul for Vodafone, is a unique project that focuses on the Turkish National Women’s Volleyball Team and brings together the power of the digital world with the inspiring energy of sports. The film aimed to represent the athletes in a compelling way within a fully digital environment, bringing them to life through technology.
The project's technical production processes—including 3D scanning of the athletes, modeling, texturing, Unreal Engine integration, as well as mockups and test renderings—were carried out by Atlas Space.
In this project, I played an active role in bringing the athletes to life in a fully digital environment, creating CGI-based scenes, and seamlessly blending them with real-world footage.
Project Gallery
DESCRIPTION
The commercial tells the story of the Turkish National Women’s Volleyball Team being reimagined within Vodafone’s digital universe. The transition from the physical world to digital scenes is conveyed through powerful visual effects, striking editing, and an emotionally engaging atmosphere.
This project offers an innovative and emotional digital experience, showcasing how technology and sports can come together. Visually and thematically compelling, the film successfully creates a strong connection with the audience.